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For your reference, we have included the original job posting below.
Product Marketing Manager
Job Number:
24700062
Company Name:
Phreesia
Job Location:
New York, NY US
Job Categories:
Marketing & Advertising Healthcare & Medical
Salary:
based on experience level
Minimum Education:
4-Year College Degree
Product Marketing Manager
Phreesia is the leader in patient check-in, with a network of thousands of clinicians nationwide. Phreesia makes it easy for clinicians to collect critical patient information, automatically verify eligibility and benefits, and collect patient payments at the point-of-care. In order to consistently develop and improve its service, Phreesia has ongoing relationships with prestigious medical and educational institutions, and receives continuous feedback from its rapidly growing network of medical practices. Today, enhanced by the insight of its esteemed Medical Advisory Board and the wealth of knowledge from its Board of Directors, Phreesia enables clinicians to stay at the forefront of patient care and continues to attract energetic, top talent worldwide.
As a Product Marketing Manager, you will work closely with our direct sales channel and act as liaison between the field, product marketing and product management teams. You will maintain a superior level of knowledge on our product and competitors. The Product Marketing Manager will take a leadership role in demand generation, messaging and positioning
Requirements:
Responsibilities:
* Generate qualified leads through marketing activities including direct mail, referral programs, partnership programs, Webinars, podcasts, nurture campaigns, events, and broad-based multi-touch demand generation programs. * Develop all internal and external communications to support demand creation programs & campaigns * Partner with sales and operations management to ensure the development of effective demand generation campaigns. * Design, develop, manage and maintain multiple concurrent online marketing programs and initiatives including company website. * Define campaign metrics, monitoring and measuring campaigns to improve results and achieve lead goals. * Gather and analyze data on program effectiveness with a focus on continuous improvement * Develop and support multiple sales channels and partnership programs. * Conduct research to characterize and identify new markets for regional rollout strategy. * Create positioning and messaging to be used in product, launch and release training. * Identify, prioritize and capitalize on trends and new product opportunities and then create compelling product analysis and recommendation presentations. * Provide new product definition and business requirements based on strategic product opportunities. * In collaboration with the Marketing team, develop product marketing sales tools
Experience and skills:
* Superior verbal and written communication skills * Experience in marketing directly supporting a field sales organization * Healthcare IT industry experience, highly desirable * Self aware, confident and influential * Ability to review multiple points of data and provide solutions * Ability to build strong, effective relationships with diverse group * Outstanding leadership skills
Qualifications: * MBA or graduate degree is preferred. * 4-6 years work experience with marketing, product management and strategy responsibility. * Knowledge of the health care IT industry, payment processing industry and/or experience marketing to physicians is a plus. * Salary commensurate with experience
Phreesia is proud to be an equal opportunity employer.
Phreesia would like to thank all applicants for submitting their resume, however, only applicants selected to be interviewed will be contacted.
