Marketing Director

Marketing Director

Requisition #: CRPS42203
Job Title: Marketing Director
Country: United States
State: New Jersey
City: Roseland
Employment Status: Full Time
Division: Corporate Staff



Job Responsibilities:
(Description)

Reporting to the VP of Digital Marketing, this position will work closely with the Director of Online Marketing and Director of Social Media to effectively manage day to day marketing operations for . The qualified candidate will manage all web initiatives across ADP business units. Working closely with business units, you will gather requirements and evangelize best practices. As necessary, you will interface with external design agencies; must have strong budget management experience. A qualified candidate must have advanced knowledge of current website technologies including content management systems and governance policies. Manage and promote editorial merchandising for events such as webinars, whitepapers, and key business initiatives with innovative creative execution. The ability to analyze, interpret, and action results is essential. Work closely with product/solution marketing to manage content process (create, edit and publish schedules) as well as define service level agreements for ongoing content updates on . This role is also responsible for AB / multivariate testing to maximize conversion and drive lead generation.

Job Responsibilities:

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        - Level of Skill Additional Information SiteCore Content Management Wide Experience; Resolves Complex Issues Omniture Site Catalyst Wide Experience; Resolves Complex Issues ION Liveball Seasoned; Resolves Wide Range of Issues SEO MOZ Seasoned; Resolves Wide Range of Issues Google Webmaster Central Seasoned; Resolves Wide Range of Issues HTML / CSS / Javascript Seasoned; Resolves Wide Range of Issues

        
        ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.

        Automatic Data Processing, Inc. (Nasdaq: ADP), with about $10 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, heavy manufacturing, and agricultural vehicle dealers throughout the world.

        Fortune World’s Most Admired Companies – ADP ranked #1 in Financial Data Services Industry (2010)

        DiversityInc magazine’s “Top 50 Companies for Diversity (2010) and “Top 10 Companies for Latinos (2010)”

        Training magazine ranked ADP 2nd on the “Training Top 125” list (2010)

        
        
        
      
      - Ability to work within a matrix organization to achieve business results. Managing direct reports a plus.

      Skills & Abilities:  

    
    - Over 8 Years, Up to 12 Years Experience managing large complex content driven site (NY Times, Dow Jones, etc..)

    Management Experience Required: 

  
  - Required Bachelor's Degree
  - Preferred Master's Degree Major or Area of Concentration Marketing, technology, communications, journalism,
  - Business List other education or certification requirements: Analytics certifications, Google Webmaster, SiteCatalyst training, PMP Certification IV.

  Experience:


- Manage feature functionality, brand execution, and day to day marketing operations. Strong Project Management Skills required.
- Manage a team for content updates; effectively utlize a content management system to meet defined service level agreements.
- Work closely with Director of Online Marketing and Director of Social media to execute SEO/SEM and integrated projects
- Define, track, and report on all website KPIs and update management and business units with critical information to improve conversion.
- Interface with IT to implement changes to existing infrastructure.
- Manage creative agency relationship and interface to business units
- Educate business units on currect web technology trends and best practices
- Create and update creative assets in line with brand standards and web guidelines.
- Performs other related duties as assigned.

Qualifications Required
(Experience, Skills, Academic):


Education and Experience: