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For your reference, we have included the original job posting below.
Client Account Manager
Job Number:
25013948
Company Name:
Petersons, a Nelnet Company
Job Location:
Paramus, NJ US
Job Category:
Education, Training, & Library
Salary:
Negotiable
Minimum Education:
4-Year College Degree
Client Account Manager
Since 1966, Petersons (a Nelnet Company) has helped to connect individuals, educational institutions, and corporations through its critically acclaimed books, Web sites, online products, and admissions services. Petersons reaches millions of consumers annually with information about colleges and universities, career schools, graduate programs, distance learning, executive training, private secondary schools, summer opportunities, study abroad, financial aid, test preparation, and career exploration. In addition to our core products for college search and selection, test preparation, and financial aid, Petersons offers online services for essay editing and instruction as well as resume writing.
Position Summary:
A Client Account Manager works with undergraduate and graduate admissions offices to understand their recruiting goals and to design Web marketing campaigns that help those prefessionals achieve their goals. Through SEO, SEM, consultative selling and the 5MM annual uniques using and you will strive to maximize the value Peterson?s delivers to its clients in the forms of brand awareness, traffic, and inquiries.
Our Client Account Managers are part of a fast paced, energetic and tech savvy team providing lead generation and online marketing/advertising campaigns to the higher education vertical. We partner with colleges and universities to assist with their online student recruiting needs. The successful CAM will have experience with the following, but not limited to ? interactive marketing, digital media, internet advertising, SEO/SEM, internet advertising, PPC, CPL, banner ads. We value creative and innovative ways to deepen the relationships with our clients.
Principal Responsibilities:
- Consultative selling to ensure existing customers are utilizing the right blend of services - Use insights from Google Analytics to shape recommendations to customers - Search engine optimization consultation - Search engine marketing consultation - Growing existing business through the sale of more services and/or new services - Proactively communicating with accounts on a regular basis - Pitching new services and managing performance based on customer expectations - Actively manage approximately $1MM of business - Review media plans for each client to pace the delivery of services and maximize the value of services delivered - Diagnose client needs and present services that address those needs - Thorough demonstrated delivery of value, grow allocation of budget a client apportions to Peterson-s - Increase or decrease the budget at any point, based on allocated budget of school or agency - Communicate with each client monthly by phone and e-mail - Meet clients goals within clients budget -Manage impression, lead and click related goals -Manage Insertion Order collection and processing - Analyze click-through and impression data on a regular basis - Provide a layer of quality assurance for services - Ensure client creative is compliant and operational - Ensure projects/changes are done right the first time - Ensure corrections are caught in-house and not by client
Education and Experience Requirements:
- 3-5 years account management experience - Pay-per-click (PPC) advertising - Search engine advertising - Media placement - Pay per lead (PPL) advertising - A strong background in Internet advertising and strategic web marketing - Sales experience and territory management a plus
Key Skills, Qualifications and Traits (E=Essential, P=Preferred):
- E- Understanding of performance-based marketing, interactive advertising strategies, online media placement, campaign analysis and affiliate marketing on the Internet - E- Excellent e-mail (written) and phone communication skills are necessary as an Account Manager maintains relationships with advertising clients, sales executives, and other media contacts related to their campaigns - E- PC skills - E- Consistently exhibit good judgment and decision-making - E- Good problem solving skills - Analytical - E- Pro active
Physical Requirements:
While performing the duties of this job, the associate is required to sit and will use hands and fingers to write, operate a computer keyboard and/or a calculator. Associate must occasionally lift or move up to 10 pounds. Specific vision abilities required include close vision and the ability to adjust focus. The associate must be able to talk and hear in order to exchange information with other associates, customers or vendors. Associate is required to move about the office as necessary to attend meetings, or transport records or files.
Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Talent Acquisition & Recruiting.
